Hongrui Liu Industrial Designer


PROJECT

FIXAGON
LAZY CREATIVE
SNAIL
HELLO KITTY
IKBC
CO STAND
PAPER MAGIC
FABPET
INFO STATION
W-ROLL
HANDMADE

BLOG










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Carebears

 This project translates the colorful and expressive world of Care Bears into a diverse range of lifestyle products. By applying a cohesive design language across contrasting categories, from Consumer Electronics to Outdoor Recreation. I created a unified brand experience that stands out on the shelf.

They are successfully launched at major retailers including Target, Walmart, and Amazon. Showcased at CES and Toy Fair, helping the company acquire new users and expand market reach.  Several new series of interactive products is scheduled for release in 2026.


Contact me for a deeper dive into my work on Brand Identity, Retail Display Solutions, and Seasonal Collections.
©FLORA STUDIO
HONGRUI LIU
PORTFOLIO 2026